• Columnists (445)
  • Essentials (1167)
  • Features (599)
  • Girls (363)
  • KING Magazine (537)
  • KING TV (132)
  • Playthings (6)
  • Reviews (99)
  • Rides (1)
  • Spend (6)
  • KING-MAG.COM Newsletter

    Click here.

    6 Comments     Tuesday, June 10th, 2008

    King of the Ring

    The always-outspoken boxing legend waxes about his new video game, Don King Presents: Prizefighter

    You’ve been in the boxing business since the days before Atari, but you’ve never had your own video game. Why do it now?
    I’ve been approached by all the big guys [about making a video game], but they all wanted to use my name for licensing reasons. I don’t want any license agreements. My life is an affectation of the American dream. I don’t feel like it should be sold in the manner where others can come behind me and get the benefit of being African American and understanding what segregation and discrimination means from the resonance of slavery, you know what I mean?

    Not really.
    When God touches me I got to tell the story. You can’t pepper it, pamper it and do whatever you want. You got to take the bitter with the sweet. Come with me and then we’ll deal with it. [2K Sports] bought into that, so we developed the game together with the actuality of life. It’s irrefutable. You can’t come into it and pick it apart.

    So the game delivers?
    The proof of the pudding is that right now, right off the bat, we challenge any other game, because this game is predicated on the truth. William Cullen Bryant said, ‘The truth crushed to the earth will rise again.’ You got to be able to deal with what is real. Truth is stranger than fiction. That’s what you’re dealing with [in this game] and I can tell you the story is still exciting. Anybody can play it. Kids of all ages from one to 92 can play the game and challenge their wit and their skill and their talent, but play with the embodiment of the virtues of manhood.

    What makes it different from other boxing games like Fight Night?
    Everything! That’s what makes this game so unique, rare and wonderful. You got the trainers, you got the conditioners, you got me telling the guys what they can do for themselves if they dedicate themselves in the pursuit of excellence. You got yesterday for the history of where it comes, today is what you’re doing now and the process of now and tomorrow is what you prognosticate to do futuristically. This game brings all that into play.

    I don’t know what that means.
    I know it’s hard to believe. I’m coming out the penitentiary, coming into the streets, educating myself in the penitentiary in a dark, dreary world of confinement. I made the time serve me rather than to serve the time. But you know how it is, you’re young, you have that hearty arrogance and that never-say-die attitude, but it’s not put up with the wisdom of what you should do and how it will happen. So I ended up in the slammer. But instead of drowning in my own tears and finding excuses and fault, I took a deep reassessment and a reevaluation and God spoke to me and let me know, ‘Judge not lest ye be judged.’ Take the two by four out of your eye before you take the splinter out of your brother’s eyes. They can’t do nothing with me but to deal with me.

    Are we still talking about a video game?
    It’s the people’s game! I’m a promoter of the people, for the people and by the people. My magic lies in my people ties. This is a people’s game. This is your game. It ain’t mine!

    Don King Presents: Prizefighter is available now for the Xbox 360

    Send to a Friend


    This entry was posted on Tuesday, June 10th, 2008 at 4:56 pm and is filed under Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    6 Responses to “King of the Ring”

    06.11.08 at 4:00 am

    GO-Getta says:
    Whose this snitch..go wipe ur balls..beeaytch!

    06.11.08 at 12:10 pm

    cisonfire says:
    Don King dropping knowledge! I bet that game is fire. I liked how he picked up on how the king-mag journalist tried to play him. He played you. Ha-ha! The man can inspire from boxing ring to prison. You have to take into account every step of your life including those darkest moments.

    06.13.08 at 6:15 am

    Genral says:
    Interview – thinks he’s the man. Don King should have slapped this prick with his two by four!

    06.13.08 at 11:00 am

    NasT-gangsta says:
    LOL, mad props on interview. Don’s a babblin fool. he aint even talkin bout the game. “This is your game. It ain’t mine!” then gimme sum that $$, u old fool.

    06.16.08 at 10:40 pm

    dope says:
    Genral is a fucking faggot

    06.18.08 at 10:14 pm

    TheLocal Negro says:
    tee hee his hair is funny. titter titter lol. tee hee tee hee tee hee tee hee. seriously though he’s a crazy dood




    Take a gander at the lovely women that round out our Reality Issue.

    Blac Chyna XXL Eye Candy

    VOTE! Hottest Eye Candy of 2012

    This election season, there’s no debate. These girls are hot.


    Melyssa Ford Returns

    Peep the Behind-The-Scenes footage of Melyssa Ford’s latest shoot.



    Without further ado, we preview the lovely ladies representing our Summer 2012 issue.